Ok...here’s the deal...my buddies and I love riding. Just firing up the bike and going on a planned ride or just riding without a plan, makes no difference. Just show us an open road and see ya! Whatever direction you ride, the day ends with tacos, beer and whiskey and always a good time.

The concept of a touring motorcycle ride has been on the drawing board for a few years. And having 30 plus years of experience in the sports and entertainment marketing and management business, I knew I could take a motorcycle ride and turn it into a unique and exciting concept and attraction unto itself.

Now this ride needs a name and an identity to stand out. A catchy brand, something with….an edge? Motorcycle riding is really like living your life on the edge. Bada Bing...Bada Boom!!! The Edge Touring Motorcycle Ride was born.

Right away I begin to build out a strategy to partner with established entertainment brands, sports brands, consumer brands and celebrities to theme each of the rides. One week the ride is themed under a movie or tv show. The next week honoring an iconic celebrity. We’ve created The Edge Racing Tour, The Edge Concert Tour, Football Night, Baseball Night, Hockey Night all On The Edge. Themed holiday rides and special event rides. Trust me, Hallo-Edge-oween is going to be absolutely crazy! Edgevivor you not going to want to miss. And Edge: Impossible...your mission, should you choose to accept it. The Edge has rides lined up all the way to the end of 2027.

You will see the link below that details a 3-Step Plan on how to Live Your Life On The Edge. If you want to ride with us, check out the link.

Each day when the sun begins to rise we’re hitting the road and riding through the cities and towns of this amazing country. When the sun begins to go down and we roll into out next stop for the night, rest assured my friends, we got it all set up.

The Edge is partnering with the best hotels giving our riders top notch accommodations. Each night "The Edge After Dark" comes to life and The BAR IS OPEN! We’ve got music, entertainment, food and drink, contests and prizes!

Come the next day, when the morning light comes streaming in, we’re going to get up and do it again.

Alright my riding brothers and sisters, you purchased that motorcycle for one reason and one reason only, and that is to ride!

So, fire up your bike. If your bike is in the shop, get it out. If you don't own a bike, go buy one. If you don’t ride, no worries, drive your car, take a scooter, ride a skateboard or just have your Mom drop you off.

 

The Edge is what motorcycle riding is all about...

The Roar of the Engine, The Open Road, The Wind in Your Face...

 

Follow These 3 Simple Steps to....