Ok...here’s the deal...my buddies and I love riding. Firing up the bikes and going on a planned ride or just riding without a plan, makes no difference. Just show us an open road and we'll see ya later! Wherever the riding day ends as long as we have some tacos, beer and whiskey it's always a good time.

The concept of a touring motorcycle ride has been on the drawing board for a few years. And having 30 plus years of experience in the sports and entertainment marketing and management business, I knew I could take a motorcycle ride and turn it into a unique and exciting concept and attraction unto itself.

Right away I begin to build out a strategy to partner with established entertainment brands, sports brands, consumer brands and celebrities to theme each of the rides. One week the ride is themed under a movie or tv show. The next week honoring an iconic celebrity. We’ve created The Edge Racing Tour, The Edge Concert Tour and Football Night, Baseball Night, Hockey Night all On The Edge. Themed holiday rides and special event rides. Our Hallo-Edge-oween ride is going to be absolutely crazy! Edgevivor is a ride you not going to want to miss. The Edge: Impossible...the mission is yours, only should you choose to accept it. The Edge has rides lined up all the way to the end of 2028.

Each day when the sun begins to rise, we’re hitting the road and riding through the cities and towns of this amazing country. When the sun begins to go down, we'll roll into the next city where we well call it a night. The Edge is partnering with the best hotels giving our riders top notch accommodations. Each night "The Edge After Dark" comes to life and The BAR IS OPEN! We’ve got music, entertainment, food and drink, contests and prizes!

And the next day when the morning light comes streaming in, we're going to get up and do it again.

Alright my riding brothers and sisters, you purchased that motorcycle for one reason and one reason only, and that is to ride!

This is the call to fire up your bike. If your bike is in the shop, get it out. If you don't own a bike, go buy one. If you don’t ride, no worries, drive your car, take a scooter, ride a skateboard or just have your Mom drop you off.

 

The Edge is what motorcycle riding is all about...

The Roar of the Engine, The Open Road, The Wind in Your Face...